The Heart FM radio station in Bournemouth is to close, said its owners Global Radio.
The decision follows the telecommunications regulator, Ofcom’s, ruling in April this year to allow commercial radio operators to co-locate stations to serve larger areas and operate in an increasingly competitive sector.
A spokesman for Global Radio, said: “Ofcom’s decision allows us to work in an extremely competitive commercial radio market and to compete with the BBC for audience share. With the closure of Heart FM Bournemouth we are creating a new station, Heart South Coast, based in Fareham, to serve Hampshire and Dorset.”
The spokesman said that there would be some job losses, mostly contract freelances, but could not quantify them. However Global Radio will be investing £7 million in the restructure of their stations from the current 33 across the country to 15 locations.
Listeners said that they would miss the local feel of the radio station. Dot and Andy Tyler said: “We listen to Heart FM in the mornings and Andy listens to it when working as a driver in the Bournemouth. The closure will be a blow to Bournemouth people who listen to it for local news and traffic updates.”
John Efstathiou, an English language student from Greece, said: “I will miss news about Bournemouth. I am new to Bournemouth and listen to local radio to get to know the town and what is going on.”
Global Radio are, however, promising that their future programming at Heart South East will be better with increased local news and breakfast and drive-time segments.
The new station, based in Fareham, is due to open in 2011.






