LARGE fashion shops are anticipating the long awaited arrival of Primark to Bournemouth town centre.
Competitors such as New Look are embracing the store’s opening as good news rather than dreading the possibility of increased rivalry.
Manager of Bournemouth New Look, Kerry Homer, is positive that “it would bring more customers here”.
She added: “I’m not overly concerned for our store as we have started to look at selling more consessions and a different range of clothing that Primark don’t offer.”

Primark in the Dolphin Shopping Centre, Poole
With popularity of the Primark label growing by the minute, it seems likely that the new store will have a stong draw on the public to shop in Bournemouth.
Town Centre Manager, Roger Parker said: “It is sad to see the end of BHS, but Primark is a welcome addition to the town and will help to attract a lot more people.”
The Dolphin Shopping Centre in Poole experienced a substantial rise in sales across exisiting shops when Primark opened in place of Littlewoods.
Poole Town Centre Manager, Richard Randall-Jones said: “There is no doubt at all that Primark had a positive effect on the town.
“It created a real buzz amongst retailers and the public alike and will most certainly do the same for Bournemouth.”
The new store, which is set to begin trading by Christmas, will replace BHS on Commercial Road.