Pirates of the Caribbean is one of Disney’s multi-billion dollar franchises, originating from a 1967 theme park attraction at Disneyland – the last to be administered by Walt Disney before his death. The franchise now spans almost a decade, and includes: four films, numerous video games, a series of spin-off novels, toys and a range of clothing items. Since the first film was released in 2003, the franchise has not only done wonders for Johnny Depp’s career, but has established itself as one of the highest Box Office earners, grossing more than $2.7 billion in total.
The latest instalment ‘On Stranger Tides’ was released in UK cinemas on the 18th May 2011, and received phenomenal global Box Office takings – grossing $90.2m during its opening weekend. Pirates of the Caribbean is undoubtedly one of the most successful franchises to date, despite the fact that the initial concept was not well-received by the critics. Back in 2003 when production began on ‘The Curse of the Black Pearl,’ critics did not hold out high hopes for its success. Many considered Depp to be an odd casting choice for a blockbuster movie, and many claimed it would be unsuccessful because the pirate genre had not been a favourite of cinema-goers in ages (note the major flop of ‘Cutthroat Island’ just a few years previously). The critics ended up eating their own words of course, as ‘The Curse of The Black Pearl’ turned out to be incredibly seaworthy indeed, grossing a whopping $46.6m at the Box Office in its opening weekend and going on to gross $653m worldwide. Depp’s portrayal of the beloved rogue pirate and his swashbuckling adventures has captured the hearts of children and adults worldwide; Jack Sparrow has since become an icon in popcorn-film history.
*****Fact File*****
1) The Curse of the Black Pearl, 2003
2) Dead Man’s Chest, 2006
3) At World’s End, 2007
4) On Stranger Tides, 2011
The second film, ‘Dead Man’s Chest,’ in what was originally intended as a trilogy, is Walt Disney’s highest grossing film to date! The Box Office takings for ‘Dead Man’s Chest’ were 62.34% higher than those of ‘The Curse of the Black Pearl’. With an opening weekend of $136m in the States, ‘Dead Man’s Chest’ is the third film ever to gross over $1 billion in the worldwide Box Office ($1,060,615,812).
As well as being Disney’s highest-grossing film ever, ‘Dead Man’s Chest’ is also one of the best-selling DVDs to date: it sold nearly 5m DVDs on its first day in shops across the world and has sold more DVDs than any of the other Pirates of the Caribbean movies, selling just over 1m more units than ‘At World’s End’, and double the amount of units sold for ‘The Curse of the Black Pearl’. ‘Dead Man’s Chest’ knocked Warner Bros’ ‘Harry Potter and the Goblet of Fire’ off the top DVD perch sales in March 2006, and was the best-selling DVD of 2006 in terms of units sold and second in terms of sales revenue behind ‘The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe.’
After the success of ‘Dead Man’s Chest,’ ratings and earnings slumped significantly for the third franchise instalment. Takings for ‘At World’s End’ dropped by 9.39%, scoring much lower at the Box Office ($960,996,492). It was slated by critics for its complex and muddled plot; many said its three hour duration was far too self-indulgent, leaving the audience with a ‘yo ho ho and a sore bum’ feeling.
There are many other franchises that are in the same ‘league’ as Pirates of the Caribbean in terms of success and gross per franchise. The Harry Potter franchise is the highest-grossing franchise ever, with a total gross of $6,369,976,303.
The total worldwide gross of the Pirates of the Caribbean franchise so far stands at $3,388,869,805 (almost half the total gross of the Harry Potter franchise). James Bond follows closely behind the earnings of Harry Potter, and then Star Wars is the third most successful franchise to date. Franchises tend to boost their earnings through brand extension, for example the Pirates of the Caribbean franchise has brought in $1.6 billion so far in global merchandise sales, a figure due to rise with the addition of even more revenue from the fourth film.
Out of all four movies, ‘At World’s End’ had the highest budget – $300m. It blew the other Pirates of the Caribbean films out of the water due to the sheer overwhelming splendour of its CGI action sequences and special effects. ‘On Stranger Tides’ lowered its budget by $50m and it remains to be seen whether its Box Office earnings will live up to its prequels’. It is the first film in the franchise not to feature all original members of cast (Bloom and Knightley are missing) – will this threaten the viability of its success?










